Connect with us

Hi, what are you looking for?

Creative

OZWORLD HYPEREEL

⁂ADIDAS ORIGINALS ENGAGED JAM3 TO HELP ANNOUNCE THE ARRIVAL OF THE OZWORLD COLLECTION, COMPRISED OF THE OZWEEGO – THE HERO OF THE OZWORLD COLLECTION – AS WELL AS THE OZELIA, AND A BRAND NEW SILHOUETTE, THE OZNOVA.AS THE CULTURAL NARRATIVE MOVES FROM ‘WHERE CAN I GO IN THE METAVERSE’ TO ‘WHO CAN I BE,’ ADIDAS’…

OZWORLD HYPEREEL

behance image



ADIDAS ORIGINALS ENGAGED JAM3 TO HELP ANNOUNCE THE ARRIVAL OF THE OZWORLD COLLECTION, COMPRISED OF THE OZWEEGO – THE HERO OF THE OZWORLD COLLECTION – AS WELL AS THE OZELIA, AND A BRAND NEW SILHOUETTE, THE OZNOVA.
AS THE CULTURAL NARRATIVE MOVES FROM ‘WHERE CAN I GO IN THE METAVERSE’ TO ‘WHO CAN I BE,’ ADIDAS’ OPPORTUNITY IS TO PROVE THAT AT THE FOREFRONT OF CREATIVITY, POSSIBILITIES OF EXPRESSION ARE TRULY LIMITLESS.

WE BUILT AN AVATAR CREATION EXPERIENCE THAT DEMOCRATIZES AND CELEBRATES UNIQUE, DIGITAL SELF-EXPRESSION AND INDIVIDUALITY. TO ANNOUNCE THE LAUNCH OF THIS EXPERIENCE WE CREATED THIS 30 SECOND HYPE VIDEO. AT FIRST, IT IS MYSTERIOUS AND HAUNTING, BEFORE REVEALING THE EXCITING PROMISE OF THE WEB EXPERIENCE. THE MAIN SHOWCASE OF THE VIDEO IS THE CONNECTION BETWEEN THE SHOES AND THE AVATARS.
​​​​​​​

behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image





Advertisement. Scroll to continue reading.

behance image



STYLE FRAME


behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image
behance media image

behance media image
behance media image
behance media image
behance media image

behance image


AVATAR DESIGN
Advertisement. Scroll to continue reading.



TO GENERATE USERS’ UNIQUE DIGITAL AVATARS, THE EXPERIENCE WILL ASK USERS A SERIES OF QUESTIONS TO ASSESS THEIR PERSONAL TASTES, RECOGNISING THE NEED TO EMPOWER USERS WITH DIGITAL TOOLS THAT REFLECT THEIR PERSONAL VALUES. 

​​​​​​​BY TAKING INSPIRATION FROM ADIDAS ORIGINALS' LATEST CLOTHING COLLECTION AND THE OZWORLD SNEAKERS, WE CREATED A SET OF INTERCHANGEABLE VIRTUAL GARMENTS THAT REFLECT USERS' VARIOUS PERSONALITIES. IT IS DIVIDED INTO FIVE CRITERIA; NEUROTICISM, CONSCIENTIOUSNESS, AGREEABLENESS, OPENNESS TO EXPERIENCE, AND EXTRAVERSION. TO REFLECT INTROVERSION VERSUS EXTRAVERSION, FOR INSTANCE, THE DESIGNS RANGE FROM PUFFY TO ANGULAR.

behance image


THE CREATION OF THE GARMENTS FOLLOWED A PARTICULAR PROCESS. THE COLLECTION WAS CREATED IN A WAY TO ENSURE COMPATIBILITY BETWEEN THREE MAIN SECTIONS – HEAD, TORSO AND LEGS. THIS GIVES US THE OPPORTUNITY TO GENERATE THOUSAND AND THOUSAND OF UNIQUE AVATAR COMBINATIONS.
Advertisement. Scroll to continue reading.
THE TORSO AND LEG PART HAVE BEEN CREATED SEPARATELY. EACH SECTION USE A PROTECTION TO BLOCK THE CLOTH SIMULATION AND AVOID POLYGON INTERSECTION ONCE ALL THE PART ARE BROUGHT TOGETHER. 

behance media image
behance media image
behance media image









​​​​​​​
Advertisement. Scroll to continue reading.

behance media image
behance media image
behance media image
behance media image
behance media image
behance media image

behance image


BEHIND THE SCENE





Advertisement. Scroll to continue reading.


behance image

CLIENT
ADIDAS ORIGINAL
HYPEREEL DIRECTION AND AVATAR CREATION
ANDREA ARICE
CYRILL DURIGON

3D DESIGN SUPPORT 
KOUSHA MOTAMEDI
MIGUEL OCO

PRODUCTION
CHARIS MOUND
RYAN MACLEAN
Advertisement. Scroll to continue reading.

CAMPAIGN CREATIVES
 PASCAL ROTTEVEEL
ALEXANDRA HOOK

MUSIC
ZELIG

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe Advertisement. Scroll to continue reading. The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...