This spot is the story of how much pain athletes endure and ultimately get hooked on to achieve their personal best.
This is one of those projects that you work a lot of years for. We went in and sold this one on the spot, with the bonus that we also produced the other spot we wanted to do as well, Nike Defy-Air Max. 2 for 1.
Did this spot with AD/ Paolo Martins & CW/ Oliver Frank. Great memories.