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Nike Basketball – LeBron 16 “Super Bron”

Working again with the creative team at Nike Basketball, we created content for the release of the new Lebron 16 'Super Bron' sneaker. “Faster than a speedy point guard & more powerful than a power forward”, this shoe represents LeBron as constantly performing the impossible. The original Superman movie was the inspiration for the colourway…

Nike Basketball – LeBron 16 “Super Bron”

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Working again with the creative team at Nike Basketball, we created content for the release of the new Lebron 16 'Super Bron' sneaker. “Faster than a speedy point guard & more powerful than a power forward”, this shoe represents LeBron as constantly performing the impossible. The original Superman movie was the inspiration for the colourway of the sneaker, so we created the shoe in 3D and flew it over various iconic LA skyline scenes, mimicking the super-heroic story.​​​​​​​

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