Connect with us

Hi, what are you looking for?

Nike

Nike Air Presto

The much anticipated launch of Nike’s Air Presto Ultra Flyknit campaign is a playful project celebrating everything Presto. Six shoes, six exclusive colours, six unique transformations.We were commissioned by More Soon to create six 15 second animated films individually representing the different ‘icons of happiness’.The challenge here was creating a fluid motion that seamlessly blended…

Nike Air Presto

The much anticipated launch of Nike’s Air Presto Ultra Flyknit campaign is a playful project celebrating everything Presto. Six shoes, six exclusive colours, six unique transformations.
We were commissioned by More Soon to create six 15 second animated films individually representing the different ‘icons of happiness’.
The challenge here was creating a fluid motion that seamlessly blended the photo-real surfaces and textures of the presto shoes into their characterful icons designed by Chris Labrooy. We used a number of techniques from classic deformers to rigged models with cloth for secondary motions.

Credits
Concept More Soon // Design Chris Labrooy // VFX Analog // VFX Supervisor Mike Merron
Lead 3D Martin Gunnarsson, Nicolas Seck, Kristoffer Andersson, Arvid Niklasson // Modelling Maurizio De Angelis
Lead 2D Fabio Zaveti // Producer Elle Loveday Rose Lockhart

Creation & Development

Production Stills

behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The shoe itself was an innovative...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

We are a Community of Collectors

Everything you need to go with your kicks!

Sign up to get our "Shoesletter"

We are a Community of Collectors

Everything you need to go with your kicks!

Sign up to get our "Shoesletter"