Connect with us

Hi, what are you looking for?

Nike

Nike Air Max 2017

Celebrating 30 years of Air Max innovation.For the third year running, we were asked by Nike to activate their Air Max Day campaign in China. For the 2017 event, we created two Shanghai-based brand activations that maximised consumer engagement like never before.Over the week preceding Air Max Day, we took over Nike’s flagship store in…

Nike Air Max 2017

behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image
behance image

Celebrating 30 years of Air Max innovation.
For the third year running, we were asked by Nike to activate their Air Max Day campaign in China. For the 2017 event, we created two Shanghai-based brand activations that maximised consumer engagement like never before.
Over the week preceding Air Max Day, we took over Nike’s flagship store in Shanghai with a series of installations that allowed customers to interact with Air Max products. This included Remix My Airs, an app-connected customisation experience with personalisable t-shirts, jewellery and running soundtracks from local artists.
A super-sized crane machine game was installed in the front windows of the store, giving customers the chance to win exclusive Rosie Lee-designed Air Max memorabilia – while also offering street-level campaign visibility.
As the big day approached, the party continued at 800Show. A power station turned event space, it became home to Air Land, an interactive journey through Air innovation and key shoes from the Air Max line.
Trialling the VaporMax, Nike’s newest and lightest Air Max, was made more engaging than ever – thanks to our custom arcade dance machines that put users’ rhythm and reactions to the test.
During the weekend, local and international musicians took to the stage alongside talks from prominent designers, while the space also served as a running hub for local crews.

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The shoe itself was an innovative...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

We are a Community of Collectors

Everything you need to go with your kicks!

Sign up to get our "Shoesletter"

We are a Community of Collectors

Everything you need to go with your kicks!

Sign up to get our "Shoesletter"