The Caitlin Clark Effect Is Real Before Caitlin Clark, a women's basketball shoe that moved product at scale was a unicorn. After Caitlin Clark, it's table stakes. The Iowa legend's arrival in the WNBA didn't just break viewership records — it broke the industry's assumption that women's basketball couldn't drive sneaker demand. Nike's Strategic Bet Nike's partnership with Clark isn't just a signature shoe deal — it's a bet that women athletes can carry signature sneaker lines the same way LeBro