If a shop's only contribution is a shelf, the internet has an awkward question for that shop. The Whitaker Group's New Balance 2010 For Identity pack offers a better answer: make the retailer's point of view part of what people are buying. Two pairs, $155 each The pack is listed for November 5, 2026, at $155 per pair through EQL launches at A Ma Maniére, APB and Jaide. Check each retailer's current entry terms; a listed release date does not guarantee an entry window remains open