Think sneaker drops are just about getting the shoes? Think again. New research from EQL's 2026 Sneaker Launch Trends Report reveals something that every true sneakerhead already knows: drops are social events. And the numbers prove it. The Drop Line: Where Friendships Are Born According to the survey of 500+ sneaker enthusiasts, 72% have made friends through their local sneaker store —and most of those friendships started while waiting in line for a drop. There's something special about standin