You hear the stories: Someone cops Travis Scott Jordans at retail for $200, flips them for $1,500. Another person bought Off-White Dunks in 2019 for $300, now they're $2,000+. Sneaker resale sounds like easy money, right? Wrong. For every success story, there are dozens of sneakerheads sitting on "bricks"—shoes that were supposed to be investments but are now worth less than retail. The sneaker resale market is volatile, unpredictable, and full of hype-driven mistakes that cost collectors thousa