Your friend just made $800 flipping Jordan 1s. Instagram is full of teens with rooms full of sneakers claiming they're "investing." Resale platforms show shoes selling for 5x retail. You think: "This looks easy. I'll buy some hyped releases, flip them, make bank." Fast forward 6 months: You're sitting on $5,000 worth of sneakers that won't sell. Half are worth less than you paid. The "guaranteed flip" everyone hyped is now going for 20% below retail. And you're learning the hard way that sneaker