The World's First Sneaker Magazine In 2002, when most people still thought of sneakers as just shoes, Simon Wood launched Sneaker Freaker magazine out of Melbourne, Australia. The premise was simple: sneakers deserve the same serious cultural coverage as music, art, and fashion. What Made Sneaker Freaker Different While American sneaker culture was born on the basketball court and in the hip-hop underground, Sneaker Freaker came at it from the outside — which gave it a unique perspective. The ma