Put Outkast next to Georgia football and you already have more to work with than another oversized logo. Nike’s collection makes the overlap the actual brief: music, school pride, and the ritual of game day. A collection, not a single flex. The supplied launch schedule starts October 27, 2026 through SNKRS, Class Trip, and select Atlanta Nike partners, followed by the full collection October 28. Nike’s official announcement also lists an October 31 pop-up at Mercedes-Benz Stadium around Georgia