NIKE, Inc. Allocates $40 Million to Combat Racial Inequality NIKE, Inc. is mobilizing $40 million over the next four years to drive change across its brands—Nike, Jordan, and Converse. The initiative focuses on three core areas: social justice, economic empowerment, and education, with an emphasis on backing organizations that produce tangible results. Three heavy-hitting partners are leading the charge, each receiving $1 million in initial funding: NAACP Empowerment Programs NAACP Legal Defense