Inside Nike’s CURV Studios Pushing the boundaries of athletic performance is a relentless pursuit. To ensure the brand continues to lead, Nike established CURV Studios—an internal hub for innovation, iteration, and collaborative design. Partnering with AKQA, this space at Nike’s European HQ serves as a factory for future-thinking product development. Visual Identity and Process The aesthetic of CURV Studios is a direct reflection of its mission. Working with Calango, the identity uses a pipeline