Nike's CNY Zodiac Avatars: A Deep Dive into Digital Craft Closing Frontier teamed up with Nike Shanghai to push the boundaries of e-commerce storytelling, bringing the Chinese New Year Zodiac to life through a series of dynamic digital avatars. The lineup—featuring the Tiger, Rabbit, and Dragon—serves as a masterclass in blending cultural iconography with high-end motion design. Crafting the Persona The project kicked off with the Tiger, designed to embody confidence and grace. By incorporating