Inside Nike's Air Research Centre To mark Air Max Day 2019, Nike transformed Beijing’s Sanlitun district into an immersive "Air Research Centre." This experimental outpost served as a living showcase for the science behind Air, specifically tying into the futuristic aesthetic of the Air Max 720 launch. An Immersive Experience The space was designed to move beyond simple product display, offering: Theatrical Architecture: Massive, illuminated bubbles acting as both exterior walls and interior déc