Nike Athletars: Redefining Digital Identity Nike is evolving its Membership program in China through a bold move into the metaverse with "Nike Athletars." In partnership with Final Frontier, Nike has developed a suite of customizable digital avatars designed to elevate the e-commerce journey. Building a Digital Persona The project, which spanned a year of development, includes 3D characters, animations, and even celebrity avatars like Luka Dončić and Guo Ailun. The goal is simple: give members a