Jaylen Brown’s BAPE collaboration has a better talking point than another athlete’s name on a shoe. It arrives under his own 7UICE label. Our take: building the label changes the conversation. You are not just presenting somebody else’s product; your own brand gets a place on the heel. Philly first. Online the next day. The 7UICE x BAPE STA is scheduled to drop Saturday, October 17, at Lapstone & Hammer in Philadelphia. Brown’s meet-and-greet is listed for 1–5 PM, with the first fifty people