Sold out on SNKRS. Below retail on resale. Two days apart. If that sounds like a contradiction, congratulations: you’ve been paying attention to sneaker marketing. The J Balvin x Air Jordan 4 “Lemonade” had its global launch on October 2, 2026 , with a $225 retail price . According to the October 4 Men’s Journal snapshot provided to SneakerBox, the shoe sold out on SNKRS, yet multiple men’s sizes were already listed below retail. The lowest resale figure in that snapshot was $177 . That’s $48 be