Something strange is happening in sneaker marketing: the most successful campaigns don't look "perfect" anymore. Scroll through your feed and you'll notice it—grainy photos, chaotic layouts, hand-drawn scribbles, and that intentionally rough energy that feels more skate video than luxury advertisement. Brands are actively rejecting polish, and audiences are responding. Why? Because in 2026, imperfection signals authenticity . And authenticity is the only currency that matters. The Death of Steri