Defining Fisia: The New Face of Nike in Brazil Fisia, the official distributor of Nike in Brazil, has unveiled a fresh visual identity to align with its mission as the guardian of an innovative brand. Developed by FutureBrand São Paulo, the new aesthetic connects the global sports giant to the vibrant Brazilian market. The creative strategy centers on a metaphorical evolution of the iconic Nike Swoosh, reinterpreted through the geometry of the letter 'A'. This graphic language is supported by a