EA NHL 2020 & Adidas: Bringing Streetwear to the Rink When EA tapped our team for the NHL 2020 campaign, the goal was to bridge the gap between traditional hockey culture and the high-level hype found in NBA and NFL branding. We collaborated on three exclusive clothing lines, where elite athletes from the basketball and football worlds showcased their own hockey-themed streetwear designs. Bringing the Concept to Life The vision was to let these athletes use their signature skills—leaping, sprint