THE HYPE CYCLE DECAY In 2019, the industry was obsessed with a single question. Could Travis Scott inherit the throne vacated by a turbulent Kanye West. The comparison was simple. Kanye had the technical ambition. Travis had the cultural momentum. Seven years later, the answer is not a coronation. It is a cautionary tale about the difference between a brand ambassador and a designer. Kanye West proved that a celebrity could force the market to bend to a new aesthetic. The Yeezy line forced the i