The Big Three You Probably Haven't Bought Yet Nike and Adidas dominate the conversation. But three brands — Cariuma, NOBULL, and APL — are quietly building some of the most compelling value propositions in footwear. Cariuma: Sustainability Without Sacrifice Brazilian-born Cariuma makes handmade sneakers using natural rubber, organic cotton, bamboo, and sugarcane soles. Their Oca Low gives Converse Chuck Taylors a run for their money — and their money goes toward planting trees in the Amazon. NOB