Finding Focus with Adidas Z.N.E. In a world full of noise, Adidas is looking to help the next generation reclaim their headspace. The latest Z.N.E. sportswear campaign, titled "future starts with you," centers on the concept of creating a distraction-free zone. Creative Execution The campaign features athlete Ning Zetao and actress Connie Kang Ning. To bring the visual concept to life, director Pedro Allevato utilized 800 frames of hand-drawn, frame-by-frame 2D animation to depict the transition