Inside the Halftime Gallery Adidas is bridging the gap between its heritage and future at their Herzogenaurach "Halftime" building. The exhibition space serves as a hub for employee connection, telling the brand's story through a multi-tiered display strategy. The Strategy Eye-Candy (5-sec interaction): High-impact photo collages and quick-cut video clips designed for foot traffic. Focused Story (15-min deep dive): Flexible display cases and mini-stories located in waiting areas. Deep Dive (30-m