Packaging That Popped: Reflecting on Innovative Shoeboxes Packaging often sits as an afterthought, but some designs have etched themselves into sneaker history. From drawer-style slides to premium metal cases, the presentation can be just as crucial as the footwear itself. The Kobe and The Jordan XVII Adidas made a statement with 'The Kobe,' using a clear plastic window that allowed fans to inspect the colorway before sliding the box open [L6]. Meanwhile, the Air Jordan XVII turned heads by opti