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Adidas ZX 2K Boost

ADIDASZX 2K Boost CampaignAdidas launched in Italy the new model ZX 2K Boost, and to do that they chose 3 famous italian rappers: Charlie Charles, Marracash and Fabri Fibra. I have been asked to work on the pictures, adding the copy with an original lettering which recalls the softness of this particular model of shoes. So…

Adidas ZX 2K Boost
ADIDAS
ZX 2K Boost Campaign
Adidas launched in Italy the new model ZX 2K Boost, and to do that they chose 3 famous italian rappers: Charlie Charles, Marracash and Fabri Fibra. I have been asked to work on the pictures, adding the copy with an original lettering which recalls the softness of this particular model of shoes. So I chose to draw some round and sinuous lettering, with a treatment similar to the shoes' sole, integrating them with the personalities.

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Charlie Charles
Record Producer and DJ

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Marracash
Rapper

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Fabri Fibra
Rapper

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Making of
Charlie Charles – Beat

https://www-ccv.adobe.io/v1/player/ccv/9npsFzMmPd9/embed?api_key=behance1

Credits:
Lettering and Illustration: Davide Pagliardini
Photo Retoucher: Carlos Zangheri
We Are Social
Account Director: Monik Ruffo
Account Manager: Stefania Caprera, Lorenzo Fabaro
Account Executive: Francesca Tadini, Andrea Testa
Creative director: Andrea Fumagalli
Art Director: Ilaria Biani, Gabriele Bassetto
Copywriter: Francesco Ravelli
WAS Studios Production
Producer: Andrea Stabilini
Photographer: Alvise Guadagnino

Thanks!
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