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Adidas x Ninja – Chase the spark

Laundry nos llamó para dirigir esta pieza llamada “Chase the spark” para la campaña de Adidasjunto a Ninja, para el lanzamiento de la línea de indumentaria de Ninja.La empezamos a principio de año, pero el lanzamiento se vió demorado por la pandemia.Así que estamos muy felices de finalmente poder compartiselo.Trabajamos junto a montón de artistas que…

Adidas x Ninja – Chase the spark

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Laundry nos llamó para dirigir esta pieza llamada “Chase the spark” para la campaña de Adidas
junto a Ninja, para el lanzamiento de la línea de indumentaria de Ninja.
La empezamos a principio de año, pero el lanzamiento se vió demorado por la pandemia.
Así que estamos muy felices de finalmente poder compartiselo.
Trabajamos junto a montón de artistas que le aportaron mucha vida al proyecto!


Laundry contacted us to direct this project called “Chase the Spark”
for an Adidas campaign alongside Ninja, for their new Ninja clothing Brand,
We started to produce it first thing in the year but it’s premiere was delayed due to the pandemic,
so we are truly super happy to share it with you!
We worked with many amazing artists in this project!



CHARACTER DESIGN

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Clothes research

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COLORSCRIPT

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STYLEFRAME
First research

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Last research

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LAYOUT

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ANIMATION PROCESS

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Client: Adidas
Agency: 3am
Production Company: Laundry
ECD: Tony Liu, PJ Richardson
Executive Producer: James Sweigert
Executive Producer/Head of Production: Matthew Primm
Senior Producer: Meredith Panicara
Producer: Nicky Maser
Director: Rudo Co.
Producer: Ruby Valls, Esteban Cuenca
Line producer: Ruby Valls
Production Assistant: Julia Tiscornia
Art direction: Pablo R. Roldán
Character design: Ezequiel Torres, Martin Vinograd
Diseño:
Mariano Albano, Ailen Sbrizza, Nacho Flores
Styleframes:
Sike, Hannah Ruth, Matias Basla, Patricio Delpeche, Pablo R. Roldán
Background:
Sike, Humberto Irigoyen
Animatic:
Ezequiel Torres
Animation direction:
Ezequiel Torres

Lead animation:
Franco Pelicciaro, Ezequiel Torres

Cel animation:
Ezequiel Torres, Juan Pedro Ramos, Franco Pelicciaro, Antoine Ronzon,
Martin Gil, Diego Polieri, Patricio Rey, Jesica Bianchi, Nicolas Sole
Cel animation assistance, clean up & color:
Agostina Solvemini, Matilda Segura, Mariano Fernandez, Ana Inés Flores, Malena Medel, Mariana Diaz, Esteban Dunand, Daniela Donato, Camila Strussa, Micaela Carrizo, Micaela Gabot, Martin Prenassi, Amadeo Meza, Andres Moncalvo
Motion graphics:
Diego Ferrero
Digital composition:
Ivan Greco, José Carmagniola, Pablo R. Roldán

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