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adidas STAN SMITH MYLO™

adidas STAN SMITH MYLO™STAN SMITH MYLO™ – MADE WITH NATUREFor adidas Sustainability, FIELD.SYSTEMS directed the visual identity for a global innovation launch: combining Ultra High Resolution Drone photography with bespoke CGI Artworks, and footage shot in the secret labs, to tell the story of STAN SMITH MYLO™: the reinvention of an icon and the innovative…

adidas STAN SMITH MYLO™

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adidas STAN SMITH MYLO™

STAN SMITH MYLO™ – MADE WITH NATURE

For adidas Sustainability, FIELD.SYSTEMS directed the visual identity for a global innovation launch: combining Ultra High Resolution Drone photography with bespoke CGI Artworks, and footage shot in the secret labs, to tell the story of STAN SMITH MYLO™: the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With Nature – Mycelium.

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The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.

A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.

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Innovation
Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.

A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.

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https://www-ccv.adobe.io/v1/player/ccv/MdiLe-BEiCa/embed?api_key=behance1
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Regenerative Design

Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.
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https://www-ccv.adobe.io/v1/player/ccv/N5jgoNXzZ4g/embed?api_key=behance1

New Metaphors: For the Known and the Unknown
Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:

The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.

A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.

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https://www-ccv.adobe.io/v1/player/ccv/4v5J5yDB_AE/embed?api_key=behance1

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